As WorldAware’s VP Global Marketing, Marty is responsible for the company’s worldwide branding, marcomm and demand generation initiatives. Marty is a marketing veteran with over 20 years of technology and health care marketing experience. Prior to joining WorldAware, Marty served in leadership roles at Perfect Sense Digital, a technology platform company, and Catalyst DevWorks, an onshore application development firm. He also lead the marketing efforts of Shunra Software, up until its acquisition by HP, and AVIcode, Inc. until its acquisition by Microsoft. Marty’s lead generation and nurturing campaigns have garnered national recognition and been featured in the top-rated An Hour a Day book series on social media marketing.
In addition to his marketing career, Marty has television writing and collegiate soccer coaching experience. Marty earned his Bachelor of Arts degree in Humanistic Studies from Johns Hopkins University.